We take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your data.

Last Updated: 28 September 2025

Who We Are

Adventure Canine is the trading name of Claire Sharp, a dog training business based in England. We provide positive, force-free dog training services at various locations.

Contact us
Data Controller: Claire Sharp trading as Adventure Canine

What Information We Collect

Information You Give Us

When you contact us or book training services, we collect:

About You:

Your name and contact details (email address, phone number, postal address)
Emergency contact information
Payment details (processed securely through our payment provider)
Any specific requirements or preferences you share with us

About Your Dog:

Your dog’s name, breed, age, and gender
Health information (vaccinations, medical conditions, medications)
Behavioural history and training goals
Any aggression or reactivity history
Information about your dog’s needs and preferences

Information We Collect Automatically

When you visit our website, we may automatically collect:

Information about your device and browser
Your IP address
Pages you visit and how you use our website
Cookies (see our Cookie Policy for details)

Photos and Videos

During training sessions, we may take photos or videos of you and your dog for:

Training records and progress tracking
Educational purposes
Social media and marketing materials (with your consent)

How We Use Your Information

We use your information to:

Provide Our Services:

Arrange and deliver your dog training sessions
Tailor training to your dog’s individual needs
Contact you about your bookings and sessions
Send session reminders and follow-up information
Provide training materials and resources

Communicate With You:

Respond to your enquiries and questions
Send important updates about our services
Share training tips and educational content (if you’ve opted in)
Notify you of any changes to sessions or scheduling

Business Operations:

Process payments
Maintain accurate records
Comply with legal obligations (such as insurance requirements)
Improve our services based on feedback

Marketing (with your permission):

Send newsletters and training updates
Share relevant offers or new services
Post photos/videos on social media or our website

Our CRM System

We use FluentCRM (a customer relationship management system) to manage client information and communications. FluentCRM helps us:

Keep your details organised and secure
Track your training progress
Send personalised communications
Manage bookings and appointments

FluentCRM is integrated with our website and stores data securely. Your information is not shared with third parties for their marketing purposes.

Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data on the following legal bases:

Contract: To fulfil our training services agreement with you

Legitimate Interests: To run our business effectively and improve our services

Consent: For marketing communications and use of photos/videos

Legal Obligation: To comply with insurance and legal requirements

How We Share Your Information

We don’t sell your personal information to anyone. We only share your data when necessary:

Service Providers:

Payment processors (to handle transactions securely)
Email service providers (to send communications)
Website hosting providers
FluentCRM (our CRM system)

Legal Requirements:

When required by law or legal proceedings
To protect our rights, property, or safety
To comply with insurance requirements

Venue Providers:

We may need to share limited information (name, contact details) with venues where we provide training, for access and safety purposes

With Your Consent:

When you’ve given us permission to share information (such as photos on social media)

All third parties we work with are required to keep your information secure and only use it for the purposes we’ve specified.

How Long We Keep Your Information

We retain your personal information for as long as necessary:

Active Clients: While you’re training with us and for a reasonable period afterwards to maintain training records

Enquiries: Up to 2 years if you don’t proceed with training

Financial Records: 7 years (as required by UK tax law)

Marketing Consent: Until you withdraw consent or we update our records (we’ll check every 2 years)

After these periods, we’ll securely delete or anonymise your information unless we’re legally required to keep it longer.

Your Rights

Under UK GDPR, you have the following rights:

Right to Access: Request a copy of the personal information we hold about you

Right to Rectification: Ask us to correct inaccurate or incomplete information

Right to Erasure: Request deletion of your personal data (in certain circumstances)

Right to Restrict Processing: Ask us to limit how we use your data

Right to Data Portability:Receive your data in a portable format

Right to Object: Object to processing based on legitimate interests

Right to Withdraw Consent: Withdraw consent for marketing or photos at any time

To exercise any of these rights, please contact us using the details below. We’ll respond within one month.

Marketing Communications

We only send marketing emails if you’ve opted in or if you’re an existing client (soft opt-in). You can unsubscribe at any time by:

Clicking the unsubscribe link in any email
Contacting us directly
Updating your preferences in our system

Even if you unsubscribe from marketing, we’ll still send essential communications about your bookings and training.

Cookies and Website Analytics

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and understand how people use our site.

What Cookies We Use

Essential Cookies: These are necessary for our website to function properly. They enable basic features like page navigation and access to secure areas. Our website cannot function properly without these cookies.

Analytics Cookies (Google Analytics): We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and services. Google Analytics collects information such as:

How many people visit our site
Which pages are most popular
How long people spend on different pages
What devices and browsers people use
General location data (country/city level, not specific addresses)

This information is anonymised and helps us make our website better for everyone.

Marketing Cookies: If you’ve consented to marketing communications, we may use cookies to:

Remember your preferences
Show relevant content
Track engagement with our communications

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Browser Settings: Most browsers allow you to refuse or accept cookies. Check your browser’s help section for instructions. Note that blocking essential cookies may affect website functionality.

Google Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Our Cookie Banner: When you first visit our website, you’ll see a cookie banner where you can choose which cookies to accept.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

Google Analytics – for website analytics
Social media platforms – if we embed social media content

These third parties may use cookies to track your browsing across different websites. Please refer to their privacy policies for more information about how they use cookies.

Security

We take security seriously and implement appropriate measures to protect your information:

Secure servers and encrypted connections
Password-protected systems
Regular security updates
Limited access to personal data (only authorised personnel)
Secure backup systems

While we do everything we can to protect your data, no online system is 100% secure. We encourage you to keep your passwords safe and contact us immediately if you suspect any security issues.

Children’s Privacy

Our services are for adult clients (18+). If a young person under 18 is involved in training, a parent or guardian must be present and is responsible for providing consent for their data.

Links to Other Websites

Our website may contain links to other sites (such as equipment suppliers or welfare organisations). This Privacy Policy only applies to our website. When you click on external links, those sites’ own privacy policies will apply. We’re not responsible for how other websites handle your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We’ll post any changes on this page and update the “Last Updated” date. If we make significant changes, we’ll notify you by email or through a notice on our website.

Data Protection Officer

As a small business, we don’t have a formal Data Protection Officer, but Claire Sharp (the business owner) is responsible for data protection compliance.

Questions or Concerns?

If you have any questions about this Privacy Policy or how we handle your data, please get in touch: Contact Us.

Complaints

If you’re unhappy with how we’ve handled your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

Adventure Canine is the trading name of Claire Sharp